Image via Wikipedia
You now have a great website giving your online business an online presence on the world wide web and the ability to capture leads or make direct sales. Now, the big question and headache is , how are you going to get people to people to visit to your site?.
Search Engine Marketing
It is always a good idea to hire proffesionals to run your marketting for your online business , but if you are just starting out and funds are limited it might not be easy to do so, but there are a few good steps you can take to promote your online business website on your own , these can be rather time consuming , but i dare say it is well worth the effort.
Search Engine Optimisation
To increase your site’s ranking in Google and other search engines, the secret key is to have quality content on your website that includes reference to the keywords that you want to optimise. The best place to start the process optimising your site is during the planning and design stage. it is important to do this as the keywords you are trying to optimize can be integrated into your online business website at the infancy stage.
Once you complete your site, you will want to seek out reputable directories and other sites relevant to your niche, and request to have your site listed in these. Ideally, the link provided on these sites would reflect the keyword you are trying to optimise. For example, if you are optimising “how to start an online business for dummies” you would make sure that the clickable link is “how to start an online business for dummies” not just www.yourcompany.com/couk/info. This is easy to do in HTML.
Some directories require payment to be included. not all the directories are worth paying to be included in so choose sites that have a high page rank,
Image via Wikipedia
Pay Per Click (PPC) Advertising
PPC include programs from Google AdWords and Overture (Yahoo). these are by far the most popular
Maximising conversions is your goal but you need to define exactly what a conversion means to your business. Generally, it is either a lead (normally a customer submitting a web form requesting more information) or it is a direct sale (a customer actually purchases your product or service directly). Your website can offer both of these primary types of conversions or focus on just one – or it is possible you have other measures of success you want to measure.eg google adsense clicks or affiliate progam sales/refferals
If your goal is to get leads for your online business, then that is the sort of conversion your website and advertising should encourage. In addition, do not forget to ask your prospects to request more information or whatever the goal you are seeking to achieve.
One of the most effective ways to get qualified leads to your site in the first place is through pay-per-click advertising.it is ivery important to understand ppc advertising and to understand that it is a continous learning process .it can be expensive if not done properley
In Google AdWords, you set a daily budget (say $20 to start) and a maximum bid on specific keywords (say $0.50). You only pay when someone clicks on your ad. Therefore, if you are bidding $0.50 you might only pay an average of say $0.45 per click. It depends on the keywords you choose and how much you bid. Spend some time choosing good keywords. Google Adwords has tools to help you choose the most powerful keywords. You will also want to embed some special code in your online business website to enable Google to track conversions.
It is best to start with a low bid and increase it gradually depending on the number of clicks and conversions you get. Your goal is not to outbid the competition but to get the maximum number of clicks (and ultimately conversions) for your budget. Your optimal bid, at your budget, may be much different from the optimal bid for a larger competitor with a much larger budget. The best way to maximises clicks for your budget is to start low and increase your bid until you find the optimal bid it is at this point you should remain for now.
Google Search Network vs Google Content Network.
The result you get will depend on your online business and your goals , it is best to play about and decide which chanel best works for you , it should soon become apperent.Over time, make adjustments here and there, and regularly run tests using different landing pages .
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=d82ea55a-baa7-4aa2-a48a-ece7d0aa3fee)
